Get Shameless About Money

Replay: Traditions Created by Advertisers

May 11, 2023 Brunch & Budget
Get Shameless About Money
Replay: Traditions Created by Advertisers
Show Notes Transcript

Think getting down on one knee and shoving a diamond ring in someone’s face is romantic? Do you remember when your mom started buying you deodorant or told you it was time to start shaving your legs? Do you think a breakfast without bacon shouldn’t even count as breakfast? Are you afraid of getting herpes? […]

Dyalekt:

Good afternoon, and welcome to brunch and budget on bonfire radio with your host, Pamela capelli, a certified financial planner here to help take the bite out of your budget. Your budget.com. I'm your sound provider dialect. And here's your host, Mr. capelli.

Pamela Capalad, CFP, AFC:

Thank you, dialect. And thank you everybody for tuning in. Happy Sunday. I hope you're having a good one. today. We have a fun show for you. We are going for a fun show. We always have a fun show. And today's also going to be a fun show. You're right Ilex. It's always fun. And today is going to be advertising kind of fun. We are going to be talking about advertising fun, yes. And how advertising has shaped your life in ways that you did not even realize Zoo. But before that, we're going to do an investment appetizer. Today we are going to be talking about commodities, delicious, delicious commodities, commodities can actually be delicious. So

Dyalekt:

commodities are dialect, commodities that see a commodity commodity would be a thing that you have. No, I don't commodity commodities or stuff that's like stuff that you would trade. We if instead of the stock market system, we had people just trading that the market commodities would be the stuff that you would trade at the market.

Pamela Capalad, CFP, AFC:

Well, it's funny, because that is what happens. You trade stuff at the market. or something? Yeah, so commodities are a market, but you're actually trading stuff for stuff. So stuff for money, I should say. So the official definition is that they're the raw materials used to create the products that consumers buy. So food, furniture, gasoline, other things include metals, such as gold, silver, and aluminum. And also things like sugar, salts, cocoa, coffee, cotton, beet, wheat, soy, anything really

Dyalekt:

sort of raw materials, but also semi processing.

Pamela Capalad, CFP, AFC:

Yeah. And it's it's raw in the sense of, so sugar is sugar. You don't brand sugar, it's just okay, this is sugar. And this is sugar. So as long as the sugars are the same quality, it's all the same. It doesn't matter who you buy it from. on that level, on that commodities level. I

Dyalekt:

know sugar companies. Forget about all the ones that we haven't we

Pamela Capalad, CFP, AFC:

don't know. Oh, yeah, that too. Yeah, no, but they don't care. They're like, whatever I'm trading. I'm getting money for my sugar. As long as it's the right as long as the right quality. I'm getting it. So basically, yeah, so the whole thing with commodities is that sugar is sugar. Coffee is coffee. Beef is beef, as long as thread quality, you are selling it to an investor. And you're selling it on the open market, basically, usually commodities are carried out through these things called the future contracts.

Dyalekt:

So I was just about to ask you, whenever people are talking about trading commodities, and again, my super lame and as I don't trade, stocky face dead all.

Pamela Capalad, CFP, AFC:

I'm like pinching my cheeks. I'm like, Are you going to bring up what I think you're going to bring up?

Dyalekt:

Whenever anyone brings up commodities and they start talking about futures?

Pamela Capalad, CFP, AFC:

Yes, exactly. I thought you're actually going to bring up trading place.

Dyalekt:

Oh, try to please. Oh, no movie. I know that that happened. But

Pamela Capalad, CFP, AFC:

anyway, we'll talk. So futures Yeah, so we're going to talk about futures on another investment appetizer. But just remember the phrase futures contract. So basically, it's the basic premise of futures contracts is there how people trade commodities, so with between investors, and so we'll go into more detail on that in another investment appetizer. So tune into another show. Yes. But commodities are interesting, because they're actual real things. They're physical things that people are trading. It's not like they're trading stocks, or bonds, which are really at the end of the day pieces of paper. And now at the end of the day, they're digital things. And so with a commodity, you're actually trading a thing for a thing. And what's interesting about that, is it reacts differently to the market. The prices of commodities react differently to the market than stocks and bonds. So it's actually yes. So commodities actually do really well, when you have rising inflation, because the cost of stuff is going to go up, which means the value of your commodity is going to go up versus a stock where with rising inflation, the value of your dollar and your ability to buy that stock is going to go down.

Dyalekt:

I have a quick question. That if this is a long answer, feel free to table but stocks are often they rise and fall based on stuff that have nothing to do with reality. Now, you know, yeah, there'll be somebody have a press conference and they'll be like, my wife is taken as a stalker she'd have to say about feel sorry for them because they won't be sick? Or they know they'll be like I have been lying for years. And then we start because, you know, it's a right, right, super competence based on random stuff. Yeah. Is this a similar situation in the commodities market? Since they have different stimuli and different reasons? Well, yeah,

Pamela Capalad, CFP, AFC:

I'm not exactly sure if I can answer that question properly. But I do know what stock thing that's interesting about stock is that it's not even so much like this big announcement here, this big announcement there that might affect it for a day. But there's huge investment institutions that are putting a lot of money into the stock market and doing analytical investing. So at the end of the day, they don't necessarily even care what the CEO says, or anything like that, in terms of what they're deciding to invest in, they're kind of looking at the quarterly earnings of the actual company and making decisions based on that. Whereas with commodities, commodities are trading of stuff. And so I'm not super familiar with how the commodities market is affected so much by a huge scandal, or, you know, an announcement that comes out of nowhere. Yeah, and I feel like it's not really, you know, my gut tells me that with a commodities market, it is what it is. And so, you know, if the thing that affects the commodities market is, in Florida, if there's a huge freeze, you know, and the orange trees don't grow, the cost of orange juice is gonna go watch

Dyalekt:

this market. So freak out for real reasons to freak out

Pamela Capalad, CFP, AFC:

while you're dealing with actual food and goods, say sheet, you know, so it's really good to have some component of your portfolio have commodities in them, because while commodities can't, you know, shoot the lights out in your portfolio, when the market is going down. If you have a component of commodities, it's usually what they call a good hedge against the equities or what's going on in the stock market. So I like to have a little piece of my portfolio have some commodities in them, so that you can have something in there that acts opposite of how the rest of the market is acting.

Dyalekt:

It's a good hedge. It's a good hedge. You know, it's funny people think of the term hedge fund. Like it has its own meaning in finance. It just means you're gambling. I just wanted to throw that

Pamela Capalad, CFP, AFC:

out. We should do and

Dyalekt:

it's a good hedge. Yeah, I was like, Oh, you're bad. Well, that's the thing. I was like, Oh, so you mean it's a safe gamble? Yep. Make your gamble a little bit safer by hedging.

Pamela Capalad, CFP, AFC:

Yes, exactly. And commodities are a way to do that. It's

Dyalekt:

not about having a lawn vase. Like you.

Pamela Capalad, CFP, AFC:

I wish oh my god, it's only commodity hedge

Dyalekt:

funds were things that funded lOn.

Pamela Capalad, CFP, AFC:

I laughed so hard. My headphones fella.

Dyalekt:

Different world

Pamela Capalad, CFP, AFC:

is Sherwood dialect and Sherwood so that was your investment appetizer for the day. Now, you know, commodities are yay. And you always kind of knew because you deal with them every day. So now you know. So today, back to the topic at hand, we are talking about advertising and the things that you take for granted that were actually created by advertising companies. So things like

Dyalekt:

things were created like ads, right advertising companies create as

Pamela Capalad, CFP, AFC:

well. Things like the concept of engagement rings, and being getting a surprise ring and having your man propose to you that was actually invented by an ad company. Oh, that's tradition,

Dyalekt:

traditionally. Because men are men and women and our men well, and women are different things. When you enter No, no, because when you're gonna get married, right? If you love a woman, now this I mean, this just makes regular people sense. Like if you're gonna love a person, right, you two are in love. The best way to move on to the next step is to spend a whole bunch of money on something very small and easily lost, without telling or talking to the other partner, your partner, as a man is like this spring, because the way that you to let a woman know that you are able to provide for her and that you actually care about her is to do financial stuff without them and not include them and then surprise them with your high level of commitment. Right. That's not the best way to move on.

Pamela Capalad, CFP, AFC:

Yeah, that's yeah, that's,

Dyalekt:

you've got is this sarcasm? Oh, it's no I know. It's some nonsense BS. That is, we have accepted this to be a tradition

Pamela Capalad, CFP, AFC:

we have but when you break it down like that, it's like, wait a minute, so the woman has no say and say yes or no. Well, no. But the thing is the woman has no say except under a high pressure situation where the potential husband has told everyone else in both families that this is happening, except for the person who is asking. And it becomes this whole big thing. And, you know, you set up a photographer, there are people who have proposed on a jumbotron. And there's always some kind of ring involved. Usually, yes.

Unknown:

And they can't say no, because they feel bad. Exactly. There's no manipulation. That is the best way to start a marriage. We

Dyalekt:

were just talking about marketing, right, the most you made it relation. Is that right? Is that part of it? back and listen to? Yeah, no. Literally didn't say anything about that.

Pamela Capalad, CFP, AFC:

Yeah. So before I'm gonna, I'm gonna give you a little preview we're gonna talk about but before diamond rings, we're actually not a traditional thing that you gave somebody before. You guys

Dyalekt:

rings were rings where I've always been

Pamela Capalad, CFP, AFC:

rings marked property more often than not? What do you mean? So you the concept of the engagement ring came from an arranged marriage, and the woman being marked as being betrothed to a man. There's also traditions in some cultures, where both parties will wear an engagement ring on their right hand, and then switch it over to their left hand when they're married. And they're usually be simple bands, like little bands that go around your finger. And that was it, there was no stone or jam or any kind of accoutrement attached to the actual band that tied you together. And so the thing with the diamond rings is that came about because an advertiser was approached by the diamond company to beers, and they were like, Yeah, we got to sell some diamonds. How are you going to do that? So we're going to talk about more detail how that happened. We're also going to be talking about your favorite breakfast foods and how they all came about because of advertising, shaving your legs, herpes, coffee breaks, brushing your teeth, all of those things. The way that we think about them today exist, not because of medical reasons, or tradition, or whatever bullshit, you think it's advertising, advertising created all of these different ways that we think about these things today. And then after the song, we are going to go into the nitty gritty of how these advertisers have have passed on these ideas and traditions and entered our psyche forever.

Dyalekt:

Yeah, so we figured since we're talking about advertising, and I'm often googling away at what artists to find, because again, I've got to localize and folks will be worked with, but I always want to pull people from all around the world that haven't been heard from so I'll be Googling the keywords. And last time, we had so many songs about marketing, I wanted to throw in songs about marketing. This time, I noticed we had a I when I put in the word hype, there were a billion artists from all over the world named Titan. Oh, where all the names were hype. So I picked my favorite two named hype. And I picked those two and then we're having another one at the end that talks about a little more about marketing. But we're going to start this time with a cat named hike from Virginia. Here in America we go on a worldwide a lot with show, but a Virginia cat name hype and his song is called tantrum. So we'll check y'all out in a minute after this quick tantrum bunch of budget bonfire video

Unknown:

come down to grab a crucifix and stab whoever's reference hasn't been tested. Y'all seem to triple that I'm not sure we'll get this it should fit the compact here's another track is bombers to bear to call upon the when you hear me through your monitors are wired to the top. I just can't nap to show first I'm not playing anymore that runs over driven or whose liberal chemical systems vincible Weiss Ms. Right it's not a hobby. It's not a ritual an adult many rappers Hatfield is identical a dope, rapper sphere, my initials. I have plenty issues and you looked shocked. Let me take a peek at your brains a peek. I'm a shark who sees you look like sci fi. Or to keep your room your face may meet my tennis shoes. You're right that careful person next to you may cause you to leak. So we reach an ultimatum unless the rapper really sucks. Then we throw him out the stadium. Forcefully labeled them the weakest if fans can no longer care Your intuitive punch line struck we want to say another drag out buddy bag and even nerd TP gets in a bet that scratch that even knives are still beat hesitate to kill that crazy spin wow I just don't forget to boot up and knock out the trash by the prison nurse for going to rehab a man don't forget the hash tag of get cussed out like Ray J did for me from cam and my twisted to see what a great D another chance to examine me through a CD set some in your camera breaking down radio program and I am another crazy man standing. Please don't panic can come back to anger management smash some said White Smash. What you said what? You said what smash somebody said smash drop anger management

Dyalekt:

we are back to budget by radio that was hype with tantrum album anger management. And we're back here to talk about some traditions

Pamela Capalad, CFP, AFC:

and some traditions. And some things that you probably do every day and or eat every day that advertisers have actually created for us and passed down over generations. And so I guess they created a tradition. You don't go

Dyalekt:

well, yeah, you know, traditions that have been fabricated to seem as there is if they're intrinsic.

Pamela Capalad, CFP, AFC:

Yes. And in some cases, advertisers literally did that. So

Dyalekt:

what you're talking about today is the times when they straight up have invented tradition.

Pamela Capalad, CFP, AFC:

Yes. They actually like it's always been like that. Yeah.

Dyalekt:

Well, it's not the whole thing with advertising is you know, just act like we always been doing it like this. Yeah. And you're weird for not doing like,

Pamela Capalad, CFP, AFC:

yeah, we're just telling you that you're weird for not doing it. So get on board and do it.

Dyalekt:

It's odd, because I remember as a teenager, I wanted to be normal. But that was because only teenagers have a real concept of what normal is. And if you have a concept of something being normal, you ain't grow out of your teenage days.

Pamela Capalad, CFP, AFC:

Thank you, advertisers, you're all adolescents,

Dyalekt:

right? I'm saying that's how

Pamela Capalad, CFP, AFC:

they have to appeal right

Dyalekt:

advertising does? Well, they're told or this Depop stuffs use the advertisers feel free to holler at me if I'm totally wrong about this. But when people talk layman ly about advertising, they talk only the dumbest stuff that only appeals to 12 and 13 year olds talking about this the other day how sex sells that's not true. That's not true. Sex doesn't sell. Even born people have to advertise. Like when you're 13, like you put a breast on something, and they're like, oh, yeah, you know? Which is perfectly by the way. 13 year olds perfectly fine. You're 13 It's okay. Yeah. And it's not because you're dumb for being 13 ain't your fault. It's a thing that's going on.

Pamela Capalad, CFP, AFC:

Oh, my God, it's so true. So but anyway, going back to the diamonds that you're talking about, right before this song, the diamond industry? I know. Right? So the diamond industry. Actually, before in the late 19th century, there weren't too many diamonds. And so they were considered rare and valuable, and worth a lot of money and all of that stuff. But in the late 19th century, there were a ton of diamond mines that were found in South Africa. And suddenly, there was this possibility that the world was going to be flooded with diamonds. And so the supply would go significantly up if all of these diamonds were actually put out into the world.

Dyalekt:

Oh, and then then they wouldn't be as valuable would it be common? It's like the tulips stuff probably what 100 and change years before that. Yeah, when the day ends and the whole economy based on tulips and that screwed them up, because you know, they die really quick.

Pamela Capalad, CFP, AFC:

Yeah, exactly. So

Dyalekt:

diamonds which don't die as quickly.

Pamela Capalad, CFP, AFC:

Yeah, with that well with diamonds The thing is that they A not only don't die as quickly, but putting a ton of them back into the market or into the market meant that all of these diamond companies were going to have to start competing with each other. And so instead of doing that, they decided to band together.

Dyalekt:

And we were Oh, so instead of, I wouldn't make a free market alert. You know, suckers. And trust me, these people are suckers will tell you all day long about the free market and how the free market will do stuff. And how companies, big companies, how they do the free market, don't let none of them lies, enter your ear

Pamela Capalad, CFP, AFC:

holes. No, these people are dying in history.

Dyalekt:

The diamond industry is not interested in capitalism, not one iota, what they're doing is the thing that you who are concerned about the free market are railing against, which is socialism. So to please explain, fully, well, a monopoly, I guess, is just personal socialism. Just the three of us, just the three of

Pamela Capalad, CFP, AFC:

us gonna share. That's exactly what happened. They all cuz you've probably heard of the diamond company called DeBeers. De Beers consolidated. Well, here's consolidated consolidated they could they did the diamond companies, all consolidated in form two beers. And they chose to limit the number of diamonds that actually go into the market. And so they were able to control the price. And then they hired these advertisers called the air advertising company, and they're responsible for creating the phrase, a diamond is forever. And so a diamond, that's a long standing phrase, that is, yeah, yeah, it totally did. Well, and a diamond is forever started being created with romance. And then that romantic aspect of it started to be equated with marriage. And so the idea of buying a diamond engagement ring became just part of the culture because of this advertisement. And so what happened was, this is what's interesting, though, is that the whole thing about a diamond is forever, is that if diamonds are resold, then they actually cause fluctuations in Diamond prices. Sure, yeah. So that undermines the actual competence that the public has on the value of the diamonds. When you say a diamond is forever. How many people are like, this was my grandmother's wedding ring that she gave or even

Dyalekt:

diamond necklace? Yeah, so I could give to you. Diamonds have been long. I mean, at least in my lifetime, every second of my lifetime established as the special, Jim Yes, yes. FINITY. Jam if Yeah,

Pamela Capalad, CFP, AFC:

yeah, exactly. They do last forever. And part of that thing is the advertisers created that culture. So there wouldn't be this market of reselling a diamond, you continue to keep it in the family and continue to pass it on for generations, and it would continue to have this emotional meaning that would give it its value and would give it its monetary worth.

Dyalekt:

And more importantly, wouldn't that make you copy and share it with other folks? Yeah, value it and make it just another thing? It gets deified because we love Yeah,

Pamela Capalad, CFP, AFC:

exactly. And that just happened between 1939 and 1979. What so it started in 1939 1819 1939, is when that big push happened? The sales between 1939 and 1979 went from $23 million to $2.1 billion. Where do you start in diamond sales?

Dyalekt:

By the way, 1939 to 1970 line. That's basically that's a few years before Daddy left was born, and then a few years before dialect was born. So basically, dad like swinging bachelor life. Yeah, in that time.

Pamela Capalad, CFP, AFC:

Yep, totally. And here's a stat to put into perspective. In 1940 10% of women wore diamond rings. And in 1980 80% of women. Were wearing diamond rings. Pretty much everyone. You were the weirdo for not having a diamond ring in the 80s. So

Dyalekt:

I mean, I understand all of this about marketing working and like a lot of this kind of sounds like it's positive but there was something that we I know there's other darker stuff we don't get to but there's something about the diamond thing. I wanted to jump over Yeah, I wanted to get back to that we jumped over is they kept diamonds

Unknown:

out of the market. Yeah, cuz they control the supply. You can

Dyalekt:

do that without any regulatory body. Well,

Pamela Capalad, CFP, AFC:

they, they definitely were violating antitrust laws. But they weren't dinged for it.

Dyalekt:

Dang, not even so so they no one said nothing about it. Yeah. What they did was like completely and totally against how you do it. See how this how this idea capitalism? Yeah, absolutely this thing that became an institution that one that is done so well that you're a weirdo if you're not only came about because of direct and various subterfuge. Yeah, I mean, I guess they didn't do it though that subterfuge II because it was all out in the open. No one was going to bother them for

Pamela Capalad, CFP, AFC:

it. Yeah, pretty much. Okay.

Dyalekt:

Yeah. So that's just not anything good about it.

Pamela Capalad, CFP, AFC:

No, they just they let it happen. They're like, whatever. We're, yeah. Well, and I imagine that nobody really understood what the implications of this was going to be.

Dyalekt:

I'm sure somebody completely understood that if you control all of the well, I mean, the, you know, the government, oh, the government? Oh, no, I'm sure the government completely understood that.

Pamela Capalad, CFP, AFC:

Well, this is where we are today. So if you are vying for a diamond ring, then just know that

Dyalekt:

government officials, if you work in any, any level of the government, I would love for you to tweet us or email us if if you didn't, actually, if there's something about this diamond stuff you didn't know. Please let us know. Yeah, absolutely. Because you should. You probably ought to know this, since you're the guys that are involved. Comptrollers, if you if this is news to you, please holler out.

Pamela Capalad, CFP, AFC:

Yeah, right. Yeah. Well, now I'm like to did they not get dinged? I'm gonna look that up as the next song. And we'll have more details for you. But for now, I mean, they got away with it. Because it happened.

Dyalekt:

Yeah. And then what's the real crazy part of it? Of what the diamond stuff?

Pamela Capalad, CFP, AFC:

What is the real crowd or no,

Dyalekt:

you know, the, what's the surprise, the surprise, surprise engagement?

Pamela Capalad, CFP, AFC:

Oh, that part of it? Well, yeah. So I was like, what's the crazy part? Nobody told me? No, the crazy part of this is? Well, you were alluding to the fact that like, yeah, that totally makes sense that the guy just without the girl decides to make this huge commitment and spring it on her.

Dyalekt:

Oh, yeah. You asked his dad.

Pamela Capalad, CFP, AFC:

Yeah, right. The whole family knows. Yeah. So the thing is that before that the man and the woman they were dating, and they decided to take the relationship to the level of marriage, they would actually have a conversation about it, and they would shop for the ring together. Now the advertising companies found is that when the man and the woman shop for the ring together, they tend to spend less money on the ring, then when the man stops for the ring himself. And so what the advertising company did was, they said that it would be really romantic. If the man decided to spring, the Will you marry me question on the woman as a surprise. And so that way, the man would go and buy the ring? For himself, the man would go buy the ring himself, and spend more money than he normally would if he was with his future wife. And then it would be this whole big, romantic, traditional thing of, oh, you surprise me? And I'm gonna say yes. Because you just know me so well. And how did you know I would want this ring? And, you know, how did you know that I wanted to be married and blah, blah, blah, and all this,

Dyalekt:

really just removing the woman from the decision making process. You can find this out in your regular life, any type of thing that you normally get with your woman, trying to get in it without it and see how the people try to sell you on the more expensive thing. It's a common, it's not even like it's something insidious tactic that yeah, when you get to the upper levels of selling stuff, it's a thing that that folks commonly do ya go and look at something that you normally buy without your woman and then bring her and see how things go, especially like clothing or jewelry or something like that. See how when, because you know, women, like any person, when we're connected to the number, then we have a better understanding of whether or not we need the thing in our life. Right? If you just show up at the door with it. Well, hey,

Pamela Capalad, CFP, AFC:

yeah, I just had to spend what I had to spend, right. This is what it cost, right? Well, I

Dyalekt:

mean, it already happened. Yeah, exactly.

Pamela Capalad, CFP, AFC:

It's too late. It's too late. And you picked it up just for me. So that is the CD history of diamonds and the concept of the surprise engagement. That was not a tradition. That was something that was invented by advertisers less

Dyalekt:

than 100 years old, which

Pamela Capalad, CFP, AFC:

is great. It's less than 100 years old, just like bacon.

Dyalekt:

It was invented by advertisers that you might have met in your lifetime just like baking just like they were Oh no, no, bacon's an institution. Begun

Pamela Capalad, CFP, AFC:

you would think so. Right. So here's what's interesting about bacon in the 1930s. The baking industry felt like they weren't selling enough bacon. Now, the thing with breakfast back in the day was that most people especially if you worked in a factory, you would have a cup of coffee, and a piece of toast and that would be your breakfast and you move on with your day and then you know,

Dyalekt:

people were more about like even in your people who ate more was Like a greeny you had your granola like cereal was always kind of, well, not quite cereal, but like something ready granola.

Pamela Capalad, CFP, AFC:

Yeah, it was really simple. It was a simple thing. And so the, the head advertiser who was in charge of it sky named Bernays was actually he did this big study where he interviewed 5000 doctors. And he asked them two questions he asked them was a hearty breakfast better for a person than a smaller one. Right? What is the doctor gonna say? Yes, of course. And then he asked, it was hard. He was at the woodland. Yes. And then he asked them whether bacon and eggs could be considered a hearty breakfast. And so the doctor said, Yes. And so they started advertising breakfast as needing to be a hearty meal, and bacon and eggs as being the definition of a hearty breakfast. And that is how the bacon industry and bacon breakfast food was created. Oh my gosh. I mean, I'm not gonna stop eating bacon, but oh my god.

Dyalekt:

Oh, and then the other ill thing about it is then you're able to present bacon and eggs as like a meat. Because when you look at those times, meat was a high commodity. Meat was a thing that you need it like people placed a higher value on it than nutritionally it really to have. Because it was expensive, and it was rare and it was supposed to be the super thing that makes you super ready to do stuff. So you take that theory and you apply it to a semi meaty thing like fat and baby need. And now you've got your recipe like I get it

Pamela Capalad, CFP, AFC:

baby meat. I've never heard anyone describe eggs as baby me.

Dyalekt:

Come on. This is for your for your vegetarians out there who, who still eat eggs, babies,

Pamela Capalad, CFP, AFC:

or babies depending on your definition of winner. Anyway, let's not go there. So then with bacon, all breakfast. So that's that's it? This is the question I've never thought of, but I was researching this and I was like, Oh my god. Why are some foods considered breakfast foods? And some foods are just not like why can't you eat like chicken and rice for breakfast? Like what everyone in my family does in the Philippines? Or a bowl of soup with noodles which everybody in Asia does. Why are breakfast foods

Dyalekt:

or fish in general? Like it only will be eaten fish for breakfast? Yeah, when you're here and you look for us it's like salmon on your under your egg. Getting fish for breakfast is weird. Which is such a crazy thing to me because I'm like fish is a great breakfast.

Pamela Capalad, CFP, AFC:

It makes so much sense. You know, but no, a hearty breakfast is bacon and eggs. And now thinking about breakfast now it's like yeah, Bagans definitely a breakfast food and eggs are definitely a breakfast food in your head. But also you think about how breakfast foods have evolved. And now breakfast food is also like you said cereal. Orange juice. Why is orange juice the breakfast juice? Right? Why are bagels the breakfasts, meat and meat pack the breakfast bread? You know coffee? Why is coffee at breakfast thing? Why are doughnuts at breakfast thing? doughnuts or breakfast thing? According to Dunkin Donuts, actually,

Dyalekt:

oh man, they don't even make donuts.

Pamela Capalad, CFP, AFC:

Yeah, well, and here's the interesting thing is that the fast food industry makes more money on breakfast than anything else. It's cheap to make. And people grab it really quickly when they're on the go. Actually, high carbs is the first hours of the day. You're on the run when you're doing it. high carb eggs eggs are super cheap, high carbs are super cheap and are cheap carbs. And then here's something that's gross. Processed cheese, augment eggs and processed cheese. Augment meat portions that are smaller than those used in burgers is what an alternate.org article stated. Was that by adding eggs and cheese to meat, you don't have to spend as much money on the meat. Well, yeah. And that's what you put on breakfast food that bacon egg and cheese just on a bagel is starting to look. Really Yeah,

Dyalekt:

that looks the same as like a Reuben. Because now you're able to accept eggs and bacon as meat.

Pamela Capalad, CFP, AFC:

Yes. And the interesting thing about this is that alternate article claimed that people used to eat a hearty breakfast of bacon and eggs and oatmeal and all this stuff. And it was funny to read those two together and see like, so this article thinks that bacon is a tradition and this other article saying that bacon became a tradition because of advertisers. So now it's all a jumble of people not even knowing where are these traditions and where these, like defaults and absolutes have come for

Dyalekt:

everybody out there, the greatest lie your parents ever told you is that your generation is any different than theirs, that one of the bigger things that we have with sexism, racism, equality, and stuff, jobs, and all of this thing is that we think all of these things have been going on for all of this time. And really, most people's traditions are the last generations front NASS full,

Pamela Capalad, CFP, AFC:

like coffee breaks,

Dyalekt:

like coffee breaks, let's go to coffee breaks, like coffee

Pamela Capalad, CFP, AFC:

breaks, you guys don't even know how many things we found where you were like, what, that was not a thing. So the concept of coffee break, someone wanted to sell more coffee. This is what all this comes down to, if someone wanted to sell more of the thing that they were selling, and an advertiser found a way to do it. So this advertiser named Watson, notice that around World War Two, there are factories who are giving their employees a little bit of a break at the end around at some time during the shift. And so these workers, some of them would drink a cup of coffee to wake themselves up to it was like, Oh, well, they get this break anyway. And maybe if we call it something like a coffee break, then people would think, to buy coffee and associate taking a coffee break with chillin to take a break for work. And so he started putting in ads of people sitting in a break room, chillin, drinking coffee, not working, having these huge mugs in front of them, and relaxing during a break from work.

Dyalekt:

That doesn't seem terribly insidious, though. It sounds like advertising helps create a habit, but not because people didn't want to take a break and do a thing. Right. But before

Pamela Capalad, CFP, AFC:

the break was just associated with okay, I'm just gonna take a couple minutes. Like, why is it? Why do we get coffee? Why do we associate and I know I did this when I was working in office, I started wanting coffee more, because that was kind of my way. That was my excuse to take a break versus just walking around the block. Or just stepping away from my desk. And you know, being by myself.

Dyalekt:

Well, hey, you know, my thinking on that is people will always give you more time to spend money. And I've heard the exact same argument from people about the cigarette break. Yep. Which is the same thing.

Pamela Capalad, CFP, AFC:

Yep, totally. All of these ideas of these. The thing with coffee break that I found really interesting was just that those two weren't naturally together. And it was invented by somebody. The idea of taking your break and having coffee during your break was something that some people did. And he turned it into this ubiquitous thing where it's weird if you don't do it.

Dyalekt:

Yeah, I hear that. But I guess in comparison to stuff like De Beers where the actual Oh, yeah, actual underhanded stuff. This was there's this new break being created. I'm sure every food and beverage company who was aware of it was like, we need to kind of need to spend that time with our product. So that one doesn't see especially because you also consider that cigarette break is still also a euphemism that's used. That's true. That one doesn't seem quite as terrifying. Not as

Pamela Capalad, CFP, AFC:

terrible. Maybe not as terrifying as herpes.

Dyalekt:

Well, that was that has been the hardest segway we've seen. It's the one that had flames on it. Skull hanging off the back. That's a hard segue. I

Pamela Capalad, CFP, AFC:

was Yeah, well, yeah, you're right. coffee breaks are not as bad as that

Dyalekt:

coffee breaks are not as scary as herpes.

Pamela Capalad, CFP, AFC:

Well, and here's the thing is herpes wasn't as scary as herpes until these two doctors came along. Duvel Yeah, the girls and welcome so they develop and welcome welcome, W E. L L. Welcome. They developed a drugs and welcome. That's awesome. Yeah. So they developed new drugs to help relieve the symptoms of herpes. Except that people didn't really care about it. Right? Because Okay, yeah, it was basically like, oh, you know, cuz of cold sores, herpes to write the same strain. So it was just like, remember,

Dyalekt:

everybody kind of was like, like, good. 50% of the people in the world got herpes. If you include the cold sore, I don't know what the status but it was. Yeah. Basically,

Pamela Capalad, CFP, AFC:

people didn't really consider it a thing. It was you know, you got it. You got it. It was basically it is how it was described. It was no more embarrassing than getting us it. It just is something that happened to some people.

Dyalekt:

Well, yeah, well, because when you hear people talk about cold sores, don't talk about it like it's this big world anything. You just gotta You got it.

Pamela Capalad, CFP, AFC:

You got to take care of it. Right. And so they ended up launching an ad campaign that quote, educated people on the difference between With a cold sore, and a genital infection is a terrible word. And so it worked. You know, even just the word even just the word herpes. I know I should stop saying it because there are people listening are like, Oh, I mean, the word is associated with people recoiling, and it's disgust in

Dyalekt:

as you're saying it. I'm still kind of recoiling. Yeah, it makes me nervous, even though it's not even in the room. I'm like, what?

Pamela Capalad, CFP, AFC:

Where's it? Yeah, exactly. Before these ads came out, it actually wasn't a big deal. It was just like a cold sore, except you got it down there. And that's how that's how people

Dyalekt:

carry it up as it is. Yeah. Ya know what I mean, cold sores suck when

Pamela Capalad, CFP, AFC:

it's true. But it wasn't stigmatized. It wasn't something that you had to be ashamed of. And so basically, to get people to buy Yes, to get people to buy this drug that just further record did not actually cure herpes. It just relieved the symptoms, to get people to care about buying this drug. They created this fear of having this disease.

Dyalekt:

Yeah, and the stigma so that they could help you deal with it, but also, man, now this is what I'm talking about, about vigilant health, unhelpful crap. Because I was about a year ago, I remember reading this article about this young lady who was misdiagnosed with herpes. And it was the saddest story because it was like she had had sex for the first time. And, like, a week later, she went and got misdiagnosed. Yeah. So after her first and you know, she was like a young lady. Yeah, her entire life for about 20 or so years. She was terrified. In all of her personal relationships, yeah, at any kind of dating even before they got to sex. And then, I mean, Lord knows, you know, sex and relationships are difficult enough without having to have a speech that you give for every time. Yeah. And she said this one thing in the article that was really haunted me it was something about, you know, I was so grateful for anyone who was willing to have sex. Which sounds I mean, on some some personal Yeah. Just your self esteem. This is really terrifying. Sad. So to think that that, you know, that comes from that,

Pamela Capalad, CFP, AFC:

right? Well, if you think about it, and Lord,

Dyalekt:

I mean, I'm sure she's not the only one. Yeah, and people who actually do have the disease and the way that people will and

Pamela Capalad, CFP, AFC:

the fact that you just call it a disease, it wasn't a disease, it was just something that happened to some people, because you can have sex with somebody who has herpes, and not have these, you know, these sores show up. Right? Or you could not know that you have it because you don't have the symptom

Dyalekt:

or for many years, right, right. There's a lot of stuff around it. But what's funny is, and this talks about how deeply that stuff has gotten in, as we're saying this, and as you're saying this to me, yeah, I was just having in my head the idea of maybe episodes of somebody were obese, and my body still is like, no, no, yeah. As I'm saying that my body is trying to run out of the room. Even though it's not. It's such a scary thing that even when you've been CGI behind it, you're still like, No, I'm good. This happened

Pamela Capalad, CFP, AFC:

in 1975. Damn. Yeah. This just

Dyalekt:

happened. So by the way, that means, you know, grandpa could have herpes all day long, and he's got no need to tell you.

Pamela Capalad, CFP, AFC:

Nope, nope. Anyway, there's

Dyalekt:

no man that's terrible. This like every edge of that is terrible. I know. And I feel bad because I still afraid of it.

Pamela Capalad, CFP, AFC:

Oh, yeah. Because of however people have described it and sold it to you. I feel the same way. It's crazy. I

Dyalekt:

don't know if you got this as a kid. But when they did Sex Ed Stone, yeah. Did you get the picture? Oh, yeah.

Pamela Capalad, CFP, AFC:

Oh, yeah.

Dyalekt:

Thankfully, we're on radio for our Patreon customers. Please let us know. We've got the radio THON coming up next month. And if you desperately need to see these kinds of pictures so you can have an understanding, we're not going to send them

Pamela Capalad, CFP, AFC:

to you. No, we're not. That is our favorite to you. If you sign up for Patreon,

Dyalekt:

if you sign up for Patreon, we will not spam you on a daily and maybe hourly basis with pictures of genitals with all sorts of sores on it that you shouldn't be afraid of. Right? Anyway, sign up for Patreon and don't get terrible.

Pamela Capalad, CFP, AFC:

Yes, there you go. Well, we're gonna move on to a less awful thing. Or maybe I don't know your I mean, I don't do this but I do some of it shaving Here's less awful shaving your legs and your armpits was not something that was a common thing for women to do until advertisers started telling women that it shouldn't be a thing. Now this is before that this was after World War One, actually. So it goes back pretty far.

Dyalekt:

You might not even have known about the herpes. It sounds down and like, oh, what's with all the bumps under there? Oh, they razor bumps? Don't

Pamela Capalad, CFP, AFC:

there? Yeah, exactly. Exactly. So the crazy part about this is that these advertisers didn't even tell women why they needed to shave their legs or their armpits, they just show them a product for them to be able to do it. With basically this built in assumption that you should be doing this there's a product that exists for it, so you should be doing it. That was basically it. That was the whole advertising scheme. Really. Yeah. And now it's become you kind of you, your, your, your your marked as some kind of like hippie dippie Oh, I'm again, I'm anti mainstream society. If I don't shave my legs or my armpits,

Dyalekt:

you associate that kind of stuff with bra burning. Yeah, exactly. Which is, you know, them rejecting a thing that was already on a socially accepted. Yep. Yep. Eggs. And it's really the other way around. Yep. Yeah, I'd love to know more on the history of that one. Because that one seems like it at least. I know a lot of these things make common sense logic in our heads, because we grew up with them. But this one is, and has, for a long time been very popular for men to be hairier and when to be both less very and smaller. And, you know, shaving would do all that stuff. So I can see that one having origins in way, way back and probably differing throughout the years.

Pamela Capalad, CFP, AFC:

Well, a big part of the reason why and maybe this stuff. Yeah, and maybe this is why it's become more of a thing was one of the things that the article had pointed out was that women just didn't show as much skin back in the day. So it didn't actually matter as much back in the day. And so maybe, as you know, women started showing more and more skin, it started becoming more and more of this embarrassing thing that you couldn't, that you shouldn't be doing. You know, I

Dyalekt:

have all these wonderful questions. I you know, it's it's lovely that we grew up with the internet, everybody can see everybody, so I even had the Sears catalog when I was. But you know, I wonder what like, what did you think that the young ladies looked like naked underneath those giant birdcage skirts? And what was your young boy? What was your impression of what your wedding night was gonna look like? Because she's in the course set. So her waist is weird. And then there's booty cage.

Pamela Capalad, CFP, AFC:

I would love to see some like period piece where it was actually accurate to the period where the woman was actually like, Harry had, like, you know, people weren't shaving their legs in the 1400s and like shaving their armpits and yeah, we have all these women are in these tiny corsets and then, you know, they get naked at some point in the movie, and it's like, oh, you're completely hairless? That makes no sense for the period. Nobody was doing that.

Dyalekt:

Yeah, but it's okay. Because they were also usually some African played by a white person. Anyway. Shout out to Ben Kingsley. And all these other Anglo Saxons whose names I don't remember who were Taylor? No, no, I meant the latest avatar. Oh, yeah. Play Egyptians anyway.

Pamela Capalad, CFP, AFC:

Yeah, that movie The King Show. I

Dyalekt:

mean, look, if they're all gonna be white anyway, might as well let him be here. This might as well let it grow here. Is that the rule? Merlin, let us know.

Pamela Capalad, CFP, AFC:

So the next thing is it's similarly related, actually, the concept? body odor.

Dyalekt:

Oh, I use switches maybe related. I don't know that. It crosses all. All ethnicity. I remember the

Pamela Capalad, CFP, AFC:

movie. All ethnic. No, no, because everyone's smelly.

Dyalekt:

I remember movie CB for was, it was a spinal tap rap documentary, Chris Rock. And at the end of the movie, the one character who Alan Paine play. He was like, I'm coming out with my own line of uterus with African Americans. Because the black man has a different kind of funk. And I remember, you know, I was up the age of not knowing stuff. So I thought in my head, I was like, is that true? True. I saw Auralex. It's not true, everybody.

Pamela Capalad, CFP, AFC:

Everyone's got their own funk and it's not. Anyway. So the concept of body odor. Really, it wasn't the concept of body odor, but again, being embarrassed by body odor. So sweating and sweating through your clothes and sweating in public was something that became an embarrassment based on an advertisement this one woman actually invented chemical that could stop sweat And from forming and she invented it originally for a father who was a surgeon to put on his hands. And so she was able she wanted to actually mass market it. And so she had an ad company come up with the way to do it. And they had you feel embarrassed about smelling that. So

Dyalekt:

I guess I didn't make it out to

Pamela Capalad, CFP, AFC:

Europe. No, all right. No, definitely an American.

Dyalekt:

It's funny how American since you grew up with this, you go out to another country where they're not super intuitive. And you're like, what is up with all this mouse? thing?

Pamela Capalad, CFP, AFC:

Ah, so and then we got we should probably do a song I'll leave the last two for after the song because they're kind of related.

Dyalekt:

Yeah, let's see the last couple of rounds. We're gonna go on to another artist name hype. And this one I wanted to say as we're talking our fun ethical stuff is the reason why I got this hype is because this hype is from Santa Barbara. California is a song called just us and what you got to remember hype is that it is not just us in Santa Barbara, California, in Santa Barbara, California. They have a restaurant that we pass by steam samples. Yep, it's it's exactly as terrible as you you want to imagine. I don't want to make no argument about it. But I think you know, I hope put your voice out there but I would love to hear you go and rocking and tear that spot on down. Anyway. This is just us by hype. It's produced by a brother or sister named Nova Jazz. Check it out budget budget on Fire Radio.

Unknown:

America, black people are treated very much the Vietnamese people or any other colonized people voted for us were brutalized the black community occupy our area community and our group occupies territory with Jarvis stone, your demon DownTek is so loved his labs just stars. This now this is just described as stars Put your gun down put your fist up to solve love dislike. This snap does this just a walk the block every day. Now the day on Monday. The capstone appears to say hey, look at me. It's such a hatred. Quaid man fuck you. I do when he said it to my dandified so quick to forgive front end so word for duck and function get their paper to bake your frogs for SAP and your fucking cousin. Taxes may fall behind the wind of the ATM but a biker bar just like the fortune shows you cooks how much money kept buying your word he didn't buy it but in the streets when did supply get saved my score went down enough like every day for the jalopy and celebrated blowin smoke like Happy Birthday well for me you want to give face pitch. This is what it sounds like when I'm in control. You feel Have you wondered? Because it's real, but don't release don't want to fucking stop. But then when to focus one to go when for the stupid kill. Face don't bend down to get this lapse just this snap this is just this does Put your gun down put your face down. to soak it up this this sister. The snap to snap the snap the snap this government made digistamp for the people they don't give the absolutely now one for only care of happy power will break control. They want to says Chando like desert reason why this crazy homeless people already know too much Dumbo didn't acquisition to come in for us. They brought us in desert they will take us out in the secondary my kids would get failed experiment and keep over it for what happened abrupted been upset to the point is people with suits taking advantage to x a poor man of Quebec as a sample chapter whole country purge against him but I ain't a violent person just wanted quality for refuge for Rebby person suffering everybody will get you sir it's what I want to be here for in peace and unity would love this word of spread. But you're going down the GeoVISTA down ticker so we love this lab. This lab this lab is just this lab this lab is just does Put your gun down but you're down to the sisters. This lamp This lamp is just this lamp this lamp

Dyalekt:

We are back brunch and budget bond Fire Radio. That was heighten with just knots. And I figured sent to you on that said we will you worried about justice over there in Santa Barbara California, the home of Oprah Winfrey. Jim in Chicago no more. So yeah. Hi. Randy neighborhood. Yes,

Pamela Capalad, CFP, AFC:

Oprah actually lives in a much richer town next to Santa Barbara called Montecito.

Dyalekt:

Oh, she doesn't live in Santa Barbara. Santa. Santa. So I was always good. I saw that terrible restaurant that I've done saying the name of I was like, man, Oprah she just squash it but she didn't even see it.

Pamela Capalad, CFP, AFC:

Maybe not. Yeah, she was in Montecito. She's in the richer, fancier town next door

Dyalekt:

to see to a does sound like a fun or word. It is,

Pamela Capalad, CFP, AFC:

isn't it? Alright, so we got two more things that were fabricated by advertiser.

Dyalekt:

I mean, we have a billion.

Pamela Capalad, CFP, AFC:

I mean, there's a billion but there's only two left on the show, because that's all the time we have. So one of them is mouthwash. why that makes sense. mouthwash. Listerine actually started in the late 1900s as a surgical antiseptic. So it basically killed germs. Right, right before you're about to go into surgery. But basically, the Listerine inventors didn't want to just sell to surgeons and make whatever money they wanted to have it be like a household thing.

Dyalekt:

Right. Right. Right. Well, that makes sense. Because you can only make so much money selling the thing to a niche market again. Yeah, yeah. So you want to try to get the public involved. So it's like when they tried to sell those orthopedic shoes on the scam all catalogs talking about it, you're

Pamela Capalad, CFP, AFC:

like you're sky market, not very big. Well, it's because they went bankrupt. If you're in

Dyalekt:

a plane and you're reading a magazine and you need orthopedic shoes, you probably have what's up?

Pamela Capalad, CFP, AFC:

I hope so. Right? Maybe you need an fancier pair and that's

Dyalekt:

less the pressure in the plane just made you realize all shoe.

Pamela Capalad, CFP, AFC:

That's probably what they're trying to do. That's the market. They're trying to catch

Dyalekt:

you or they're trying to catch the surprise. The surprise?

Pamela Capalad, CFP, AFC:

Yes, yes, exactly. Listerine. On the other hand, they were like, well, it kills germs. And so they actually found they look through medical textbooks and they found the phrase chronic halitosis, which actually was a really obscure term for a condition that didn't really exist. Oh, halitosis. Yeah, but ptosis. Right,

Dyalekt:

that breath. It's one of those words that only songwriters use.

Pamela Capalad, CFP, AFC:

Exactly. So they said that their product would cure halitosis, which sounds terrible. It sounds like a terrible thing that you don't want to have. Really, you just have bad breath, but they turned it into a condition. They turned it into a medical problem. And that is how they sold buckets and buckets and buckets of Listerine, which was originally just to keep a surgeon's hands germs

Dyalekt:

away. So it so basically, Listerine turned the morning breath into herpes. Sort of. Right, you see, and as I said that it was It felt as horrible to me, as it did for you to hear that.

Pamela Capalad, CFP, AFC:

It really did. Pan those guys really got in our head. Well, so with Listerine, and that's when you think about it. I'm like, Ill so you're supposed to put history in your mouth. And it was just meant to wash somebody's hands so they wouldn't like get germs during surgery, and it was safe to put in your mouth.

Dyalekt:

Well, that's, you know, that weirdness that reminds me of the whole, they put poison in your home alcohols so that you don't drink them like they're alcohol, alcohol. Yeah, crazy.

Pamela Capalad, CFP, AFC:

It's true. It's like let's add a thing to this thing. And the last one I want to end with is toothpaste. Toothpaste was not a thing. Until advertisers told you it was a thing. And the reason why I wanted to end the toothpaste is because it was actually featured in the book The Power of Habit by Charles durig. And it is a testament to why all of these habits stuck around and all of these traditions stuck around. So the thing with toothpaste is they originally started with, okay, so if you don't brush your teeth, you get this film over your teeth. And they started saying, Oh, if you feel this film, it means your teeth aren't clean. And so they were doing this ad for Pepsodent who had just invented this toothpaste and they basically developed a cue and a reward that would trigger this routine to happen. So the reward is you run your you run your tongue across your teeth and you don't have that film. And the cue is okay, I need to clean my teeth. And so you end up brushing your teeth with this toothpaste. Now, when toothpaste companies started seeing this happening or when other companies started seeing this happening, they started developing their own be paid, but they could not get people to switch over from Pepsi. And what they realized was it wasn't just having a queue. And it wasn't just having a reward that changed somebody's routine, but it was a craving. And so

Dyalekt:

what the food companies did in the 50s and 60s, you know, one of the reasons why people always you hear older people saying, like, oh, they put drugs in that food and why you feel away when you walk past that chicken spot is because they put drugs in that food. Yep. And that was the thing that during the 50s 60s and 70s, they were spending a lot of time with chemical companies they still do in finding out, not things that will make you like, yeah, things that will make you crave it like a drug.

Pamela Capalad, CFP, AFC:

Yes, exactly. And Pepsodent had a really simple thing that was kind of it was a byproduct. Originally, it was they added chemicals that left a minty taste in your mouth, to hide the taste of the toothpaste, but that minty tingling, feeling, left your mouth feeling clean. And so you were craving that clean feeling. And that's how you knew quote that your mouth was clean. That's how you felt when you have when you use the toothpaste is your mouth felt clean because of this tingling, minty feeling. And so that's

Dyalekt:

why I like your hair feeling clean? Because there's the shampoo. It's the something happening effect.

Pamela Capalad, CFP, AFC:

Yes. Like the suds, right, is that you're talking about? Yeah, like adding like an agent that creates suds. Pepsodent had an agent that left you with this feeling of clean, it wasn't just about running your tongue across your teeth and not feeling the film. It was your mouth literally feeling refreshed. And that made you want to brush your teeth every day.

Dyalekt:

Yo, I know we don't have something about this refreshed as a concept is a marketing. Oh, yeah, like nobody's business. And I would love to know where that came from. All right,

Pamela Capalad, CFP, AFC:

got that. Yeah, and so we are pretty much out of time and possibly into overtime. But the reason why I wanted to do this show is just question everything. Even the things that you don't think the question, just ask yourself, I wonder where this came from? I wonder why I have this habit. I wonder why I do this thing every day. Nothing's just because nothing is just because

Dyalekt:

I mean, again, when you're when you're a teenager, you often have trouble articulating your feelings. I remember there was a commercial that everybody loves the Apple Jacks commercial when I was growing up, and it was always some parent going. Why do you like this stuff? It doesn't taste like apple doesn't taste like the they have reasons and the kids just go. We liked it. And that's fine. But as we continue to grow and change our times and thoughts and lives, if you don't have reasons for why you like stuff, and maybe you don't like stuff, maybe you were just told to

Pamela Capalad, CFP, AFC:

Yeah, maybe you were just maybe it was just tradition. So be free, have bacon for dinner.

Dyalekt:

That's the conclusion of bacon for dinner. We were talking a couple of these things and how important they are and about some possible follow up real briefly with Cooley about apartheid and how apartheid the diamond trade are affected. And that's not only a show, that's possibly an entire series of shows, yeah, in itself. So one of the reasons why I think it's important for us to do these shows is because these things really affect books. And what's normal will kill you. Having a concept of normal creates an other and having another means you have an enemy. And that's how we work. We're all binary we always are. You put me in a room I don't know what side of the room I am what team on my arm, but my colors mean if I were in red, I have to hate blue, all that kind of stuff. It's really instinctive and really easy to do. So it's important to note when folks manipulate you like this word. On that tip. I wanted to play a song by our brother Todd from the bush. We probably shouldn't play this last week for limit. I actually should send it to her see what she thinks. Because this song is we talking about branding, talking to Bush he used to grow Yeah, the ghetto barbershop monthly magazine, which was a hand printed up computer printed up Yeah, newsletter. That was the scene and what was going on. And then he used to do performances, barbershops and ghettos and we would go and rock and he would always hand out a ton of toilet paper for this one song. Song hilarious is called toilet paper. And he would have you hold up the toilet paper as you sing along the chorus with him. I'm going to ruin it for you have you haven't heard it, but this is toilet paper by top of the bush, a great branded entity. And we will see y'all next week. budget budget bonfire Radio. Thank you. Peace

Unknown:

Dallas funky is funky I like about a day we get in the middle of the night zone and no we know verbal control and it still gets flushed down the toilet book in the mathematical bed for historical hip hop for a floor recruit over solo with it don't matter Jeff What would you like to learn first the tip of the screw sack a pack from a pack pizza pack a pack cheeks a pack deliver good techniques when that speaks all hands in a wave in the round like you just don't give a fuck word I leave you stuff like on that last line whenever we could kick my ass like that less inclined to get in that behind your body Captivate to Solon and have to trick ask her when no one else can even rock a show where it's reading nothing ever go away. He's the guy and not when you Bucha or asking your face yeah, here's some toilet paper. Right Dilip MCs to come can you just share some toilet paper, white? MCs don't come off the ship. He has some toilet paper, white Dilip MCs you just took some toilet paper, right? The MCS will come and pick MC retrospect your petrol section and white from front to back okay Chico, in fact infection inspection of the booty and this dal is about to hit you with the Miko with the pelvis. Man, black Bush you're pushing the book but that don't put you in the bush unless that pushes well desperate to get to join his party like this Mallinson you prefer to masturbate? MC MC MC is gay Dan and you need to know pifo The ame U tz I know that you've been checking me You better start respecting me a bunker man again. hysterectomy disaster today's word the committee's don't give women so what happened in digital immunity summit in Quebec Nick this word is fucking boring Come on. Like the price is right up wu-tang Get that as work tonight. Here's some toilet paper by Dilip emcees to come get you just get some toilet paper right deliver MCs here's some toilet paper toilet paper by Dilip emcees to come and get me just like a fucking weed shot because on the critical cross constantly you cruxes to rolling creating creamy and crummy crud perfect head kids catch no get back slack is what you do obtain when I explain your brain with pain and shame high levels of disdain who rained upon the king grain stain that maintains my cane in your astral plane where I've remained into your diagnosis of unsafe comes into pain vision peak deliberate position cut your RAs in half like quickly efficient asking to talk get busy get busy he's a you know my mom focus these days that she was hot wasn't it me my dad was mistaken in your mind like she said like the neighborhood's love snakes like that day and we get for feeling this way the record deal and when he's hungry Oh you bet guys again certain for yourself. And Huckleberry Finn you know you went some deep shit when the toilet paper and so yes, some toilet paper white Dilip MCs don't come through just to get some toilet paper, white Dilip MCs to come to just be some toilet paper by Dilip MC who just took shape via some toilet paper. White Dilip MCs to come take it to the break you everybody come back to the hood, come on, get some toilet paper by deliver MC some toilet paper while you're live. It sees that he has some toilet paper white MCs the judge says he isn't toilet paper right?